Omnom Chocolate: Reykjavik’s hidden secret. Shhh.

Reykjavik, despite being frozen most of the year, is a city that is constantly blooming. One area in full bloom is the reclaimed Docks just north of the Old West Side. Old rusted warehouses are now giant canvases housing pop up bespoke shops & savory nibble spots that definitely emit Brooklyn vibes.

This area is just lousy with Pinterest perfect shops selling couture cod liver oil, bespoke boutiques with enough black to satisfy an upper east sider, quiet coffee clutches where you can finally find an outlet, sick street art that will challenge your perspective, and a bunch of bad-ass breweries where bros get their barley on.

While this treasure trove of hipster delights will surely intoxicate you, there is one place that will have you blackout drunk. May I introduce you to Omnom, Iceland’s only chocolate factory.

So, Omnom was founded by childhood friends Kjartan Gíslason and Óskar Þórðarson in 2013.  Omnom sources their beans from three farms just straddling the equator, chosen not only for the unique quality of their fruit, but also for being all fair trade, organic, and independently owned. Bertil Akesson’s Madagascar beans are fruit forward with a punch of bright acidity. Simran and Brian’s beans from KoKoa Kamili, Tanzania are smooth and fragrant and Ingemann’s in Nicaraguaare earthy and robust, and all of them are fair trade, independently owned, and environmentally conscious. When you consider 2 million children are used as labor to supply the world’s chocolate demand, finding ethically sourced cocoa beans is a really really big deal.

And while their cocoa is definitely special, the real magic to Omnom’s chocolate comes from their Icelandic milk.  This protected breed of cattle brought from norway over a thousand years ago have a unique grazing habit and diet that give their milk a beautiful rich quality that simply is unlike any other cow juice on the planet. This is Viking milk after all.

Omnoms attention to detail doesn’t end in their unique recipe, but continues even in their artful packaging. Designed within an inch of its life they are hand wrapped with care, and sheathed in beautifully illustrated envelopes, some with hidden easter eggs.

All organic, all giving back to the communities, all sourced by local farmers,  these bars of true Icelandic joy are handmade, heart forward and happy, making them not just tastes good but feel good chocolate. and quite certainly the best thing to come out of a gas station.

Get your sweet on here and visit Omnom Chocolate: http://www.omnomchocolate.com

I hope you enjoyed this documentary. Just so everyone knows I wasn’t paid in any way to make this; it comes purely from the respect I have for what this company does and the joy their product brings (like all our films;). It was written, shot and edited by me, Roberto Serrini, with some supplemental footage that I linked to down below (thank you!) to help tell the story of cocoa and it’s delicate trade process. Please be conscious of your consumer choices, it does make a difference. Click here If you would like to know more of how child labor/slavery affects the cocoa trade and how to help.

Thanks!

Rs

-Roberto Serrini is a filmmaker with a true passion for travel and storytelling. His work can be seen at http://www.robertoserrini.com or http://www.getlostmagazine.com where he is a staff travel journalist. Roberto is the co-creator of TravelClast Channel on YouTube http://www.youtube.com/c/TravelClast with his travel partner Brad Stuart https://www.youtube.com/c/truetravelswithbrad

Credits:

Written, Directed, Shot, Edited, and Eaten by Roberto Serrini
http://www.robertoserrini.com

Special Thanks To:

Omnom Chocolate
Michael Ryan
Brad Stuart
Jackie Farris
The City of Reykjavik

Additional footage and research from:

Cacao Farming: Engr. Ernesto B. Pantua, Jr. Success Story
Does your class know what cacao is?
Fair trade in cocoa from the Ivory Coast
The history of chocolate – Deanna Pucciarelli

Stock footage and SFX:

http://www.Envato.com

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#reykjavik #omnomchocolate #chocolate

Reykjavik’s Amazing Street Art.

We were so happy to find some of the most beautiful, colorful and epic street art all around Reykjavik when we lived there over the summer. They really take this artform to the next level and we think can compete with any other city on the planet from NYC to Valparaíso. Here’s a quick guide and tour of some of the colorful graffiti and street art you can see just wandering around downtown.

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There is a Museum of Selfies and it’s Awesome.

The amazing Museum of Selfies is the one place you can go where you can feel absolutely zero shame about taking duck lipped photos of yourself. This kitschy, fun and strangely informative museum in Hollywood takes you through the history of the selfie (yep, that’s a thing) and then injects you into several perfectly curated selfie scenes where you can go just nuts with the props. It’s a lot of fun, and will definitely up your instagram game 💯.