Reykjavik, despite being frozen most of the year, is a city that is constantly blooming. One area in full bloom is the reclaimed Docks just north of the Old West Side. Old rusted warehouses are now giant canvases housing pop up bespoke shops & savory nibble spots that definitely emit Brooklyn vibes.
This area is just lousy with Pinterest perfect shops selling couture cod liver oil, bespoke boutiques with enough black to satisfy an upper east sider, quiet coffee clutches where you can finally find an outlet, sick street art that will challenge your perspective, and a bunch of bad-ass breweries where bros get their barley on.
While this treasure trove of hipster delights will surely intoxicate you, there is one place that will have you blackout drunk. May I introduce you to Omnom, Iceland’s only chocolate factory.
So, Omnom was founded by childhood friends Kjartan Gíslason and Óskar Þórðarson in 2013. Omnom sources their beans from three farms just straddling the equator, chosen not only for the unique quality of their fruit, but also for being all fair trade, organic, and independently owned. Bertil Akesson’s Madagascar beans are fruit forward with a punch of bright acidity. Simran and Brian’s beans from KoKoa Kamili, Tanzania are smooth and fragrant and Ingemann’s in Nicaraguaare earthy and robust, and all of them are fair trade, independently owned, and environmentally conscious. When you consider 2 million children are used as labor to supply the world’s chocolate demand, finding ethically sourced cocoa beans is a really really big deal.
And while their cocoa is definitely special, the real magic to Omnom’s chocolate comes from their Icelandic milk. This protected breed of cattle brought from norway over a thousand years ago have a unique grazing habit and diet that give their milk a beautiful rich quality that simply is unlike any other cow juice on the planet. This is Viking milk after all.
Omnoms attention to detail doesn’t end in their unique recipe, but continues even in their artful packaging. Designed within an inch of its life they are hand wrapped with care, and sheathed in beautifully illustrated envelopes, some with hidden easter eggs.
All organic, all giving back to the communities, all sourced by local farmers, these bars of true Icelandic joy are handmade, heart forward and happy, making them not just tastes good but feel good chocolate. and quite certainly the best thing to come out of a gas station.
I hope you enjoyed this documentary. Just so everyone knows I wasn’t paid in any way to make this; it comes purely from the respect I have for what this company does and the joy their product brings (like all our films;). It was written, shot and edited by me, Roberto Serrini, with some supplemental footage that I linked to down below (thank you!) to help tell the story of cocoa and it’s delicate trade process. Please be conscious of your consumer choices, it does make a difference. Click here If you would like to know more of how child labor/slavery affects the cocoa trade and how to help.
-Roberto Serrini is a filmmaker with a true passion for travel and storytelling. His work can be seen at http://www.robertoserrini.com or http://www.getlostmagazine.com where he is a staff travel journalist. Roberto is the co-creator of TravelClast Channel on YouTube http://www.youtube.com/c/TravelClast with his travel partner Brad Stuart https://www.youtube.com/c/truetravelswithbrad
Written, Directed, Shot, Edited, and Eaten by Roberto Serrini
Special Thanks To:
The City of Reykjavik
Additional footage and research from:
Stock footage and SFX:
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#reykjavik #omnomchocolate #chocolate