Shoot’s DGA 2017 New Director’s Showcase & Me.

My short film about love, and loosing love, Unattended Baggage, was selected to be in the 2017 New Director's Showcase presented by Shoot Magazine and the DGA. I was quite honored. Here is the film: https://vimeo.com/180905379 They gave me a questionnaire. I answered those¬†questions about being a filmmaker. Those answers are here: https://nds.shootonline.com/nds/profiles/roberto-serrini Im very... Continue Reading →

Pay First. Then Eat.

Anyone that works in the "Ad Biz" will know the concept of doing spec work. Basically is you create something, for free, and pray someone will pay for it after its done. Somehow this is the standard in the industry, and no one knows how this came about, but it seems like we've all agreed... Continue Reading →

seeing double never looked so good.

This is how advertising should be done. Let's talk about a dirty little word... story. I'm amazed how much advertising gets made without story. Sure in the olden days of men who smoked and their livers who drank, story wasn't really part of the conversation. We were still in the infancy of what advertising was.... Continue Reading →

introducing bella branded.

So it's a special day today, as we launch the creative agency arm of no-frames, our humble, bad-ass¬†production company. Bella Branded has been in the works for a while now, and as we have opened office in Los Angeles and Gothenburg, Sweden, now is a great time to announce this specialized department. What is Bella... Continue Reading →

Paint. Naked Girl. Shoes. What’s not to love?

It's fall, and it's a good time for reflection. So here is a good lesson in humility. Take heed. Sometimes, I am lucky enough to be brought in a room with a bunch of other creative people and offer an idea to help sell their product. A while back I had a concept for a... Continue Reading →

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