Anyone that works in the “Ad Biz” will know the concept of doing spec work. Basically is you create something, for free, and pray someone will pay for it after its done. Somehow this is the standard in the industry, and no one knows how this came about, but it seems like we’ve all agreed on it, and have an unlimited supply of crazy pills to take to upkeep the system.

So it was LOVELY to see Zulu Alpha Kilo make this AMAZING video documenting what this system would look like in other industries. Imagine if prostitution worked like this. No. No you can’t.

Brilliant guys. Bravo. Bravo. (The question begs to be asked if they payed to produce this video, or if everyone just did it as a favor;)

Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Agency Producer: Tara Handley
Production House: Zulubot
Director: Zak Mroueh
Production House Producer: Tara Handley/Daniel Kaplan
Director of Photography: Albert Huh
Casting Director: Shasta Lutz
Video Post Facility / Editing Company: Zulubot
Editor: Mike Headford
Colourist/Transfer: Roslyn Di Sisto /Smith
Audio Post Facility/Music House: Zulubot
Producer: Tara Handley
Engineer: Stephen Stepanic

And thanks to JM Jacobs for tipping me off to the brilliant Ad Week post.